It's not hard to reason this one but you migh...
A Brief History In Time
ACK comics have been and practically are required reading for any child growing up in India. Started as far back as 1967, the creators may not have anticipated its cultural impact with its conception but no one can deny this comic book series have become an integral part of our cultural heritage.
It sold over 90 million copies in more than 20 Indian languages and its vibrant, detailed tales told and retold stories of kings, gods and other important Indian figures. It took upon the massive challenge of making the complex narratives of the country's history and mythology enjoyable (and more importantly, understandable) for the youngest readers.
I grew up on this rather niche (if we look at it from a worldwide perspective) brand of comics myself and as such, was thrilled to hear ACK would be making an appearance at Mumbai's Comic Con. What I hadn't anticipated was how much the brand had grown. How else do you explain the fact that ACK is now all set to hit the big screen with its first ever animated feature film Sons Of Ram - Heroes Will Rise.
The team seemed as excited as its dynamically-aged audience to present a screening of the film which is scheduled to released during Diwali on November 2.
We couldn't help but wondering if this was a natural decision for a company that's remained so firmly rooted in how they've always done things, not to mention in one medium however, CEO Vijay Sampath explained it away fairly nonchalantly.
"Foraying into movies is a logical extension of various formats of our story-telling capabilities in the form of books and magazines.
Our long-term vision is to release a movie every six to eight months and produce animation as well as live action movies,” he said.
Behind The Scenes
As the ACK team mentioned, this film has taken a good 2 years to create. This is largely due to the fact that despite it boasting international standards of animation, they chose to use hand-drawn animation (a style that has become almost obscure due to its detail-oriented/old-school nature) rather than a more technologically advanced style. This was a deliberate decision which makes us think that though ACK is certainly in keeping with the times, they're determined to stay rooted and do things in keeping with the company's ideologies—ones which are persistent in upholding Indian culture and mythology. And then there's the fact that it will be released in 3D. How's that for keeping up with the technology trend?
The film was made on a budget of Rs 5-6 crores in association with Cartoon Network. The company will also collaborate with Big Bazaar so that they sell film-themed merchandise on sale in various categories including apparel, stationery etc.
The film's animation was completed in partnership with Malaysia-based inspidea Studios.
The film boasts a rather talented voice cast including some of the top names from the theatre and film world such as renowned Bollywood playback singer Sunidhi Chauhan.
Without giving too much away, this film's script is of course based on ACK's bestselling comic book which traces the enchanted journey of Luv and Kush (famous characters from Hindu mythology) into the revered land of Ayodhya, the home of all their fabled heroes.
You can expect plenty of music, brilliant colours and of course, a revisitation of our mythological heroes in yet another refreshing light by ACK comics.
Just like kamath stated above, this is by no means the first or last foray into the film world for ACK. They've already got a few projects underway including the creation of films around some of their more famous characters like Shikari Shambhu and Suppandi. You'll just have to stay tuned to see what they come up with next.
Now, without further ado, you can watch the trailer below.
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