Source-ANI: Three quarters of men are now opting to show off their chests — and accompanying chest rugs — on nights out, a new survey has revealed.

Taking style tips from boy bands like JLS and The Wanted, 75 percent of men said that they regularly wear their shirt with three buttons undone when out on the town with friends, department store Debenhams found.

And 41 percent of men will go as far as to risk going four buttons down to show off their so-called “he-vage” — a daring look known in the upper echelons of this style set’s members as the deep-V, the Daily Mail reported.

Chest rug revealing role models Simon Cowell, Tom Jones, Peter Andre and TOWIE’s Mark Wright are frequent adopters of the “he-vage” look.

In contrast, women are covering up their cleavage in favour of more modest styles that button up to the neck.

A total of 64 percent of women told Debenhams that they now regularly button up their blouses on a night out.

Three quarters of those surveyed insisted that they would rather show legs over cleavage as they feel it looks sexier.

men bearing chests, men showing off chests, bad men trends, v neck shirts for men, Life & More

Post your comment