It's not hard to reason this one but you migh...
Unless you’ve been living under a very dry and boring rock, you would already know that wine consumption in India has seen a growth and surge like never before in the last half a decade or so. Several reasons have been attributed for it, including the rise of local brands and the affordability that comes with it; people no longer see wine as a pretentious drink of the hoity-toity i.e. it’s not just economically accessible--it’s socially accessible as well.
And like everything to do with consumerism in India, the strongest reason put forth for the rise of wine consumption in India is the aspirational value of wine consumption. Believe what you will but the numbers don’t lie: Recent reports peg the growth of the wine industry in India at 35% and the value is tipped to reach $500 million by the end of the year. The Sicilian delegation that breezed through India last week is just one of many wineries looking to fill Indian wine glasses--and keep them filled.
Read: 10 Things You Didn’t Know About Wine
And the Kala Ghoda Wine Festival this weekend is helping the cause right along. “Wine, in the recent years, has become associated with celebration, festivities, love and romance. Wine has taken an upper hand to other alcoholic beverages--be it spirits or beer--and this trend is here to stay,” says organiser Kavit Sutaria of Hiracco Hospitality, adding that the organizers “want people to have fun, relax and enjoy good wine. ”
The weekend-long Festival looks to mix business with pleasure by offering visitors a chance to taste wines from around the world while helping the wineries get some much-needed one-on-one-time with customers as they jostle for space not just on the shelves but also fight it out to reach people's glasses around the city.
Read: 5 Indian Wines You Should Try
Wineries like Wine Stores, Kiara Wines, Ixora Vineyards and Tabuni Gvino Wines will be present to introduce visitors with their wares while the "study" sessions will include experts like Nupur Joshi on a variety of topics like serving wines, pairing wine with Indian food, and how to make wine cocktails. “We thought we’d get most people from South Mumbai but Kala Ghoda attracts people from all over the country so thought these sessions would be useful,” says Sutaria.
Read: GuyLife Hospitality Expert Fatima Mahimwala on How to Pair Wine With Food
The Kala Ghoda Wine Festival looks to be an relaxing and fun way to spend the afternoon this weekend. And to ensure there’s no shortage of fun, the Festival also features cheese tasting, music and karaoke sessions, and what would probably be gooey but fairly entertaining--a bout of grape stomping. Given Bombay’s glorious weather that’s been a welcome break from the usual muck and humidity, you’d be hard-pressed to find too many better ways to spend a weekend afternoon than relaxing in the sun with a glass of wine in your hand.
Go here for details on the schedule and passes
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