It's not hard to reason this one but you migh...
IPL: The Derivative
Given the time-consuming nature of the old-school cricket formats, an abridged version of the game was the best bet to form an exciting--and more importantly, lucrative--league. Twenty20, which is as non-traditional a cricket format as any, therefore, became the basis of the Indian Premier League--the richest annual cricket tournament.
So, while paying millions to star cricketers--and even some relative unknowns--this league essentially hones their skills in a format that is still largely considered "fun."
Before the IPL, franchise-based cricket was a rarity--and it was certainly never so high-profile. While borrowing the concept from American leagues and even the EPL, the IPL successfully adopted this model. Since then, other leagues, like the Big Bash League, have gone on to emulate the IPL.
The IPL may be the biggest ticket in cricket, and while it offers the biggest payday in the world (with respect to the duration of the league) as well, it is no match for the likes of the EPL when it comes to the overall salaries of players and season winnings. The winning side in this league walks away with $2 million. Still, this is not bad for a little under two months worth of work.
In India, cricket is a religion. Therefore, it comes as no surprise that the IPL generates a lot of revenue through TV rights. The league has also been successful in selling rights to various entities around the globe--that too in almost every continent. This is indeed a big step for a game like cricket, which is now truly globalized.
The IPL has signed various deals with broadcasters around the world. The most lucrative one is a $1 billion ten-year deal with Sony Television and World Sports Group.
A league like the IPL doesn't come cheap. Which is why it has a boat load of sponsors. The title sponsor is of course, DLF, which has signed a five-year $50 million deal with the league. There are also secondary sponsors like Karbonn, Citi Group, Hero Motor Corp, Vodafone, Volkswagen and UB Group.
Given the short span of this league, the sponsor mentions here are much more frequent than in the EPL.
The IPL is far from the gold standard of cricket, especially since international matches are taken much more seriously by fans and experts alike. However, if the money keeps pouring in--and if the EPL model is closely followed--club-based rivalries will be taken more seriously in cricket. This will take some time, but with steady improvements this league has what it takes--star power, talent, resources and determination on part of the owners--to reach unforeseen heights.
EPL: The Original
When it comes to soccer, the classic 90-minute version is king. It doesn't need any value addition or fine-tuning to appeal to its billions of fans around the world. As a result, the English Premier League is pure, unadulterated football at its finest and at the same time, given its popularity all over the world, it is extremely lucrative for players, sponsors, and owners alike.
So it not only pays players handsome salaries, but it is also responsible for bringing forth the best talent in the UK--and even around the world.
In the early 90s, the English FA brought in the then-revolutionary league-based concept to domestic football. With tiers formed within the football clubs in the country, relegation-based leagues became the norm. The EPL, of course, became the premier league in the country. Soon, this model was adopted across the world.
The EPL rewards its winners handsomely for the nine months of hard work they put in. The victors walk away with over $18 million in prize money. And every team participating in the league also stands to make a lot of money based on their performance. After all, this is the richest football league in the world!
The EPL is beamed all over the world--and it better be! Seeing as how there are hardcore Man U and Chelsea fans in places where people don't even speak English, the EPL broadcast rights sell like hot cakes. Even in the United States, where soccer is considered "boring," the EPL is followed with a lot of gusto!
With over 643 million global viewers, EPL's annual broadcast rights are valued at over $1.6 billion! However, this number could've been even higher if it weren't for the English FA's insistence on not telecasting live EPL games in the UK on Saturday afternoons. The reason behind this move is actually quite admirable.
The FA, in an attempt to promote other levels of football played on Saturdays have decided to devote that prime TV spot to lesser leagues! This, in their view, "forces" fans to tune into the formative leagues in the country, and in turn, helps the sport at the grassroot level.
Since its inception in 1993, the EPL has had two major sponsors--Carling and Barclays. Currently, the league is officially known as the Barclays Premier League. Other than that, the EPL has various secondary sponsors and suppliers. Most notable among these is Nike; the American sportswear giant has been supplying the official league ball since 2001.
Since this is an established league with no dearth of suitors, it can afford to maintain high standards when it comes to restricting sponsor clutter and mentions. Unlike in the IPL where there are at least three different logos on players' shirts, EPL jerseys have one solid sponsor logo on the chest--along with the logo of the kit-maker and the club crest.
The EPL is the gold standard at the club level in football. Period.
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